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This domain m.ihookup.com has the following in the homepage, "Casual Dating Based on Physical Attraction." We observed that the webpage also stated " Register for a free account, and start making some friends with benefits." It also stated " Fill out your profile, adding as much or as little as you like. Browse through thousands of members who all want to hookup. Were not looking for pillow talk or soul mates. He is 27 years old seeking a woman between 18 and 35. Get up and go with iHookup m." The header had casual as the highest ranking keyword. It was followed by dating, meet, and guys which isn't as ranked as highly as casual. The next words the site used was girls. hot was also included but might not be seen by search crawlers.